Last Updated: February 2023

Welcome to Must Have (“Website”) and thank you for visiting :). By using the Website you agree to the collection and use of data/information in accordance with our Privacy Policy. The purpose of this webpage is to inform you about us and our Privacy Policy, including:

  • we are,
  • what data/information about you we collect when you use our Website;
  • what we do, or may do, with the data/information we collect about you; and
  • your choices related to the data/information you provide to us or we collect about you.

Please review this Privacy Policy carefully. If you have questions or concerns regarding this Privacy Policy, please contact our privacy coordinator by sending an email to info @ journeycommerce.io. In addition, please review our Terms and Conditions which govern your use of the Website(s). Terms used but not defined in this Privacy Policy are defined in our Terms and Conditions, accessible at https://www.musthave.co/terms-and-conditions.

Who We Are

This Website is owned and operated by Journey Commerce. Journey Commerce is a d/b/a (trade name) of Cage Michaels Ltd., a Canadian company from Winnipeg, Manitoba (“Journey”, “we”, “our” or “us”). We serve our readers, consumers, partners, affiliates, advertisers, and talent through our network of websites and associated services (“Journey Network”).

Your Information that We Collect

Information You Provide to Us. We may collect and store any information you voluntarily provide to us. For example, such information may include (but may not be limited to) search requests, e-mail addresses, social media network usernames, name, etc.

Information We Collect Automatically. We, including through third-party service providers, use certain automated technologies to collect certain information about your use of the Website. To collect this information, we may use cookies, web beacons, and similar technologies. A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as a pixel tag or clear GIF, is used to transmit information back to a web server. We may also collect information about your online activities over time and across third party websites. The information we collect may include: URLs that refer visitors to our website(s); search terms used to reach our website(s); metrics about the emails we send, such as opens, clicks, and unsubscribes; information about the devices that are used to access our website(s) (such as IP address, browser information, device information, and operating system information); general demographic and geographic information; your interaction with our website(s) (such as the date, time, length of stay, and specific pages accessed during your visits to our website(s), referral activity, and which emails you may have opened); and usage information (such as the number and frequency of visitors to our website(s)). We may associate this information with the device you use to access our website(s), or email address, or social media username that you use to engage with us or our partners or affiliates.

A Note About Outgoing Links. There may be hyperlinks on this Website to other websites or locations that are operated and controlled by third parties ("Third Party Websites"). These links may be of informational or advertising nature. These Third Party Websites may provide information back to us related to your activity on those websites, after being referred by this Website. In addition, these Third Party Websites may use their own cookies, web beacons and other technology to independently collect information about you. Furthermore, these Third Party Websites may solicit Personal Information from you. We make no representations regarding the policies or business practices of such Third Party Websites. Collection of your information by third parties is not governed by this Privacy Policy. Please consult the privacy policies of those third parties to determine how they collect and use your information.

A Note About Social Media Networks. To the extent that you interact with this Website, the Journey Network, or our partners or affiliates through social media networks, we may collect information about those interactions. The information we collect may include your username, name, and email address. Any information collected about you from a given social media network will be in accordance with the policies and practices of, as well as your settings on that social media network. The information collected and stored by such third parties remains subject to the third party’s privacy policies and practices, including whether the third party continues to share information with us, the types of information shared, and your choices with regard to what is visible to others on that third party website or service.

How We Use the Information We Collect

This information may be used, among other things, to help us compile website metrics and analytics and thereby improve and customize your experiences on this Website and across the Journey Network, to help us or our partners to target advertisements for products and services in which you might be interested based on your interactions with this Website and/or related social media accounts, to prevent you from seeing the same advertisements too many times, or to conduct research regarding the usefulness of certain advertisements to you. We may share this information across the Journey Network and with third parties for the same purposes.

Who Else May Have Access the Information We Collect

Journey Network and Business Partners. We may, in our sole discretion, share the information we collect, as described above, including personally-identifiable information, across the Journey Network and/or with third parties for the purposes described above and/or to support and grow our business.

Business Transfers. We reserve the right to disclose and/or transfer all information collected, however collected, including personally-identifiable information, to third parties in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of Journey Commerce or of any of the business or assets or shares of Journey Commerce or a parent, subsidiary or division thereof in order for you to continue to receive the same products and services from the third party.

Legal and Safety Obligations. We may transfer and disclose collected information, including personally-identifiable information: (i) in the event we are required to respond to subpoenas or other legal process or if in our good faith opinion such disclosure is required or permitted by law; (ii) at the request of governmental authorities conducting an investigation; (iii) to protect and/or defend Journey Commerce or enforce other policies applicable to the Sites; or (iv) to protect the personal safety, life, health, rights, property or security of any individual. To the extent permitted by applicable law, we may also use IP addresses, mobile device identifiers or any other information we collect to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies at our discretion. Such disclosures may be carried out without notice to you.

Sweepstakes, Contests, and Promotions. We may offer sweepstakes, contests, and other promotions (each, a “Promotion”) that may require registration. If you choose to enter a Promotion, your Personal Information may be disclosed to third parties in connection with the administration of such Promotion, such as in connection with winner selection, prize fulfillment, and as required by law, such as on a winners list. By entering a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor and/or other parties to use your name, voice and/or likeness in advertising or marketing materials. Journey may offer opportunities to enter a contest or sweepstakes or other feature that we offer jointly with a third party. As a result of your participation in such a feature, your information may be shared with the third party that is jointly offering the feature, which will be disclosed at the time your information is collected.

Your Choices and Controls

Email. We provide several means for you to opt-out of receiving commercial emails from us. If you do not wish to receive emails from us, you may also opt- out by selecting the "unsubscribe" or similar option included with each email.

Restricting cookies. Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website(s).

Geo-Location Information. When you access the Website on your mobile device, you may choose not to share your geo-location details with us by adjusting the device’s location services and/or Bluetooth settings. For instructions on changing the relevant settings, please refer to the device manufacturer or your service provider.

Opt-Out of Online Behavioral Advertising. For information about opt out programs that third party advertising companies participate in, and to opt out of the use of website browsing data for interest-based advertising by companies that participate in these programs, you can visit www.youradchoices.com to learn more. You can also visit the DAA Consumer Choice Page at http://youradchoices.com and download AppChoices free of charge to enable desktop and mobile data collection control. Note that when using the ad industry opt-out tools described above, we may still collect some data about your online activity for operational purposes (such as fraud prevention) and you will continue to receive ads but those ads will be less relevant because they won’t be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting. In addition, if you use multiple browsers or devices you may need to execute this op out on each browser or device.

Social Features. Certain functionality on the Website may permit interactions that you initiate between the Website and a third party website or service (“Social Features”). Examples of Social Features include enabling you to “like” or “share” Website content to other websites or services; to transmit content to the Website from your account on a third party website or service; and to otherwise connect the Website to a third party website or service. If you choose to use Social Features, information you post or provide access to may be publicly displayed on the Website or by the provider of the Social Feature that you use. We recommend that you review the setting of your account with the provider(s) of the Social Feature(s) that you intend to use. Similarly, if you post information on a third party platform that references the Website (e.g., by using a hashtag associated with this Website and/or the Journey Network in a tweet or status update), your post may be published on the Website consistent with the terms of the third party website or service. Also, both Journey and the third party may have access to certain information about you and your use of the Website and the third party site or service. In addition, we may receive information about you if other users of a third party website give us access to their profiles and you are one of their “connections,” or information about you is otherwise accessible through your “connections’” web pages, profile pages, or similar pages on a social networking or other third party website or interactive service.

Complaints, inquiries, and requests for disclosure. You may contact us with respect to any complaints, inquiries, and requests pertaining to this Privacy Policy (regarding disclosure, correction, or discontinuation of use of Personal information, or anything else) per the Contact Us section below.

Children's Privacy

This Website is not intended for children and is not targeted to children under the age of thirteen (13). Journey Commerce does not knowingly collect data from children and, if we learn that we have received identifying information from a user under the age of thirteen (13), we will delete this information.

Additional Information

California Privacy Rights. Your California Privacy Rights (as provided by California Civil Code Section1798.83). When California customers provide Personal Information to a business, they have the right to request certain disclosures if that business shares Personal Information with third parties (and in some cases, affiliates) for the third parties' or affiliates’ direct marketing purposes. Once per calendar year the customer may request that the business provide a list of companies with which it shares Personal Information for those companies' direct marketing purposes, and a list of the categories of Personal Information that the business shares. California customers may request information about our compliance with this law by sending an email to the address listed below or sending a letter by mail to the address below. Any such inquiry must include "California Privacy Rights Request" in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year.

Google Analytics. We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's privacy policy is available at https://policies.google.com/privacy.

Security. Journey Commerce takes commercially reasonable steps to help protect and secure Personal Information. However, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information we collect, and you use the Sites, and provide us with your information, at your own risk.

Data Retention. We retain your personal information as long as it is necessary and relevant for our operations. If you have provided us with your Personal Information and wish to update, correct, or delete it, you have the ability to contact us as indicated below. We will attempt to respond to any access requests within 30 days.

Information Transfer. The Website is primarily operated in the United States and your Personal Information will be processed and stored within the United States as well as other jurisdictions throughout the world. Please be aware that information we collect, including Personal Information, will be transferred to, processed and stored in the United States and elsewhere. By using or accessing the Sites or providing us with any information through the Sites, you consent to this transfer, processing and storage of your information outside of your local jurisdiction.

Changes to this Privacy Policy. We may from time to time and without prior notice revise this Privacy Statement. Any changes will be effective immediately when the revised statement is posted on the Sites, unless stated otherwise. Your use of this Website following these changes means that you accept the revised Privacy Statement. We will notify you about significant changes in the way we treat Personal Information by placing a prominent notice on this Website or sending a notice to the email we have on file, if applicable.

Contact Us. If you have any questions about this Privacy Policy, our practices, or your interactions with the Websites and/or the Journey Network, wish to request access to or correction or update of your Personal Information, wish to withdraw your consent (subject to legal or contractual restrictions and reasonable notice), or you have reason to believe Journey Commerce may have failed to adhere to this Privacy Policy, you can contact us by email at:

info @ journeycommerce.io

or you can write to the address below.

Journey Commerce
4-116 Wellington Crescent
Winnipeg, Manitoba, R3M 0A9
CANADA